Our Work
A visual look at recent web design projects. Each story shows a quick overview, what we changed, and the outcome.
CRO-first
UX & Performance
Measurable outcomes
Outcomes We Aim For
GA4 events
Lead gen: view_content, cta_click, form_start, generate_lead. eCommerce: view_item, add_to_cart, begin_checkout, purchase.
Performance
Core Web Vitals (LCP, INP, CLS) tracked pre/post launch. Budget set at build time.
Attribution
UTM hygiene, assisted conversions, channel mix. Privacy safe and consent aware.
Selected case studies
eCommerce · Web Design
JMT Beauty
Rebuilt product and checkout experiences around buyer intent. We simplified PDP hierarchy, removed friction in checkout, and put a lightweight component system in place so promos can ship fast without hurting speed.
CRO
UX
Performance
Services · Web Design
SU Consulting
Service pages were dense and action paths unclear. We rebuilt the narrative, simplified navigation, added proof at key moments, and made booking obvious, especially on mobile.
Service IA
Navigation
CRO
eCommerce · Web Design
CBON Group
Large catalogue needed clearer paths to products. We redesigned category templates, standardized product cards, introduced responsive skeletons, and tightened interactivity to reduce drop-offs across browse → PDP → cart.
Architecture
Templates
Performance
Like what you see?
Tell us your goals and we will map a similar playbook for your site.
We’ll review your site and share quick wins. Bilingual support (EN/ES). Toronto‑based.
- (437) 286.27.25
- hello@sellonlinemkt.com
Contact