D2C Microsite Case Study

TWO GO by RefectoCil

CRO-first

Expedited timeline

One‑pager architecture

An expedited one‑pager launch for a brow tinting pen, designed to explain a two‑step application clearly, showcase benefits, and make purchase frictionless on mobile.

Built with a performance budget and clean, consent‑aware tracking.

Project highlights

Lean one‑pager

Hero → Benefits → How‑to → Shades → FAQs → Reviews → Buy — keeps focus on education and conversion.

Clarity for a two‑step pen

Visual cues and plain language to explain consecutive pen steps without confusion or mixing.

Performance budget

Optimized images, minimal scripts, and interaction hygiene to keep LCP and INP in check.

Compliant tracking

GA4 events (view_item, add_to_cart, begin_checkout, purchase) + consent banner; UTMs for campaigns.

Challenges

Launch a new product page under a tight deadline without cutting quality.
Educate users on a two‑step tinting pen simply and safely.
Make mobile purchase flows feel obvious and fast.
Ship with consent‑aware analytics and campaign readiness.

What we changed

Defined a one‑pager system with reusable sections and a sticky CTA for small screens.
Wrote action‑led copy and step visuals to demonstrate the two‑step process.
Added shade selection, how‑to, ingredients/precautions, and FAQs near the buy box.
Implemented GA4 baseline events and UTM hygiene; consent banner wired to tag fire.

Outcomes

Focused story that makes the product easy to understand and buy.
Mobile‑friendly interactions and clear calls to action.
Campaign‑ready page with clean attribution and compliant data.
Componentized flow for rapid future edits.

Gallery

Like what you see?

Tell us your goals and we will map a similar playbook for your site.

We’ll review your site and share quick wins. Bilingual support (EN/ES). Toronto‑based.

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